Challenge:
Create a cohesive visual brand identity for the 2028 Summer Olympics, which will be hosted in the the location of my choice and design it based on the host country's culture, history, and geography. This project requires creating a special visual brand identity, posters, pictograms, banknote, and merchandise for this event.
connect with the digital generations, culturally aware, socially expressive, and globally connected (ages 18-35) while staying rooted in Taiwanese identity. The goal is to create elements that embody Taiwan’s sense of freedom, vibrancy and technological success within the 2028 Olympics logo.
A small island with a global spirit. Taipei 2028 tells a story of resilience, pride, and a generation shaping its place in the world.
LOGO
PICTOGRAMS
POSTERS
STAMPS
SOCIAL MEDIA
BANKNOTE & COIN
WAYFINDING
MERCHANDISE
